* Social Graph: friends and connections.
* Stream: activity, distribution, and integration points within Facebook, like stream stories and Publishers.
What are the benefits of implementing Facebook Connect?
Facebook Connect delivers a number of benefits, including:
Traffic
Enable over 300 million Facebook users to share your content with their friends on Facebook. Let users publish a story, invite their friends, or send an event. Their friends then click back to your site.
Engagement
Users can immediately find their friends and engage. More friends leads to more activity and more pageviews. Connected users create 15-60% more content than users who have not connected with Facebook Connect.
Registration
Every website wants registration to be easy. We have 300 million users, simple registration, and robust data. By increasing traffic, user engagement, and registrations, you can grow your revenue and increase monetization opportunities.
How do I get started with Facebook Connect?
Facebook Connect implementations have two flavors:
- Simple: Basic elements of social sharing and interaction in key areas on site.
- Simple Features
- Hours to implement
- Immediate impact
- Advanced: Deep, pervasive use of social context and social loops across site.
- End-to-End implementation
- Significant resource investment
- Continuous iteration required
- Potential for transformational impact
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